DIY videos a hit with independent women!
Round Table China
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Empowerment and Marketing: The Intersection of DIY Culture and Independent Women
This chapter explores the rise of DIY videos aimed at independent women, showcasing how influencers promote female empowerment amidst the challenges of branding. It also examines the marketing strategies that target this demographic, highlighting women's significant presence on platforms like YouTube and the complexities surrounding empowerment in media.
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