The Apple Watch Is a Flop, Right?

I think when you come out with a product that nobody's going to buy, but you want everybody to get excited about, you got to get the hype machine going. I do expect that as we get closer to this thing coming out that Apple will probably use whatever tools it has at its disposal to set expectations,. Yeah. Because you need to manage the expectations of this product because by any other product standards, not selling a million in year one for Apple is really not good. The point is to get it out there and to demonstrate this and to get people excited for whatever comes next.