The Worst Offenders in the B2B Content Space

I think the worst offenders are the hustle bros, as I like to call them. These are guys who are pushing you to spend a few hundred dollars just by their online course. There's someone I used to work with years ago who is online selling leadership courses. And in the almost a decade that I've known this person, as far as I know, he's never been in a leadership role.

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Do you ever feel like you're not good enough for your job? You're not alone.

In this episode, we are joined by Melissa Zehner, Founder of The Content Market. She is a content marketing leader with more than 13 years of experience. She specializes in building, scaling, and monetizing organic content marketing programs for B2B startups. Her approach has proven successful and led to results like generating $254+ million in annual organic revenue and increasing website clicks 4x in less than 6 months.

This episode, emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content. We also touch on the potential of AI and chatbots in content creation, as well as the challenges of balancing creativity with data and analytics.

Overall, this podcast provides valuable insights into the world of content marketing and the personal struggles that come with it. It encourages listeners to prioritize quality and integrity in their work and to find support and community to overcome imposter syndrome.

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