5min chapter

The Innovation Show cover image

Mark W. Johnson - Reinventing Your Business Model

The Innovation Show

CHAPTER

The Challenge of Emergent Strategy in Innovation

Sally Kohn: Rules, norms and metrics often are the last element to emerge in a developing business model. This is such a massive problem when it comes to innovation," she says. "You have to build this language that we're talking about ... you need to be emergent" She adds there has to be enough of a shared vision about where the company's going as well as positioning wise.

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