069: Epic Evergreen Email Sequences with Allan Dib
Free Time with Jenny Blake
How to Get People to Buy a Book
Launch emales are centring the author and their process. That gets old very, very quickly. Being so self focused is a massive mistake. You want it to be insuccinctly communicate what you're going to do next.
“If you don’t have a system…you are the system.” That’s just one of Allan’s brilliant gems from this conversation on creating a “marketing oil well” for your business. Income comes from assets, and there’s one area right under your feet that’s ripe for reinvention: your email newsletters and welcome autoresponder series. Listen in for the 5-minute tip that changed my business life, and tons of other juicy tips and ideas to make your business easier and more profitable.
More About Allan: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author of The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out From the Crowd. He has started, grown and successfully exited multiple businesses in various industries, and is the founder of Successwise.com, where the focus is on Mastering Marketing to fuel high-growth businesses.
Key Takeaways:
- Consider augmentation vs. automation - we can create systems and save time while still keeping the relationships we’re building personal.
- “The 30 seconds that follow the question, “What do you do?” is one of the most commonly wasted marketing opportunities. The response is almost always self-focused, unclear, and nonsensical.” Focus on the problem you help others solve instead.
- One is the most dangerous number in your business - having one key person, or product or channel, or anything else makes you fragile.
⭐️ Permission Slip:
You’re allowed to suck. To do good work and good marketing, and build a good business, you have to start at the bottom and suck at the beginning.
📘Books Mentioned:
- Free Time: Lose The Busywork, Love Your Business
- Pivot
- The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out From the Crowd
🔗Allan on the Web: Successwise, Instagram, LinkedIn
🔗Resources Mentioned:
Related Podcast Episodes:
- Free Time Episode 12: Generating Personal MBA Momentum with Josh Kaufman
- Free Time Episode 16: IL Licensing with Lee LeFever
🎁 Give yourself (and a friend) the gift of Free Time as we head into 2022: Preorder and submit proof of purchase to get early access to the audiobook as part of the Buy One, Get One, Give One holiday bonus!
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