Pat Flynn: Entrepreneur, Power Podcaster, and Popular YouTuber
Guy Kawasaki's Remarkable People
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How to Find Your Landing Pad
Make a list of all the people who have already spent the time to earn the trust of that particular audience. They are the influencers, the leaders, the authorities, the authors and podcass hosts. Then in the middle column is a list ofAll the products. And maybe yo even put in the price in ther too, so you can gauge sort of the price points of each of these things. These are the things that are already there to serve this audience. Just that one exercise alone, you now have this beautiful map of what this space looks like. It's actually a good thing that you can go, wow, ok, i'm looking at the lay of the land here
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