The Importance of YouTube Premium

"I feel like I'm looking out for the little guy for the small creator," he says. "YouTube premium is an answer to people that were like, yeah, no, I don't want ads and I would pay if given the opportunity." He's grandfathered in from 799 a month; now it's 14 bucks per month. But money doesn't matter as much to him as the pride that comes from finishing a video going. 'As long as I can afford a living and pay my employees'