Benedikt Taschen
Tetragrammaton with Rick Rubin
00:00
Navigating the Art of Publishing
This chapter explores the journey of a unique figure in the publishing industry, who stands apart from traditional norms, as they recount their admiration for artist Helmut Newton and the creation of a significant photography book. It highlights the creative and collaborative challenges faced, the impact of design choices on reader experience, and the success of a landmark book that fetched a record price at auction. The narrative emphasizes the importance of innovation and lasting quality in book production, showcasing the delicate balance between artistic vision and market strategy.
Transcript
Play full episode
