15min chapter

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Gustav Söderström: Catapulting Spotify to the Front of the AI Revolution (Encore)

Generative Now | AI Builders on Creating the Future

CHAPTER

Navigating AI Innovations in Media Strategy

This chapter delves into the rapid advancements in AI and their implications for strategic planning within companies like Spotify. It contrasts Spotify's aggregator approach with TikTok's innovative use of AI, discussing how both influence content creation and consumer interaction. The conversation also addresses the challenges and future regulations surrounding AI-generated content in the creative landscape.

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