
Inside UnitedHealth’s Dramatic Faltering
The Journal.
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The Rise of UnitedHealth: A Study in Vertical Integration and Market Domination
This chapter explores the transformation of UnitedHealth from its founding in the 1970s into a leading healthcare powerhouse. It focuses on the company's vertical integration strategy and its pivotal role in the Medicare Advantage program, showcasing how these factors contributed to its market dominance.
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