#66: Chris Sutherland – How a Physics professor built an audience of 2M+ followers on TikTok (in less than two years!)
Creator Science
Navigating the TikTok Tension
This chapter examines the delicate balance between short-term content creation benefits and long-term professional branding, particularly for a college professor on TikTok. It highlights personal anecdotes, risks, and the evolving landscape of creator opportunities, including the role of the TikTok creator fund.
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