Why Is Marshall McLuhan Important? Tom Wolfe on Media, Advertising, Technology (1999)
The Massage: Presented by The McLuhan Institute
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He Told Ibm, He Told General Electic, I Loved This.
Marshal mc luen, in understanding media was in effect telling such people, you don't understand media. So pretty soon, companies like ibm and general electric were inviting marshal mc luan to address their teter, their executives. And his he was wonderful in these circumstances. A always this lardly, in the scense of the scotch laird figure who would not, would never descend to small talk. He brought everything around him into the er the theory of he told ibm: "When is this going to dawn on you? It now has"
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