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2min chapter
User Engagement and Expert Intuition (with Rob Haisfield)
Clearer Thinking with Spencer Greenberg
The Negative Second Order Effect of Losing a Streak
Some people in Generation Z, they'll have these streaks of conversations in Snapchat with many, many friends. After they've been doing these for a long time, there's social pressure to keep them going. As soon as you lose like a 100 day streak, then that means it starts over at zero. You're still getting punished for losing, so you don't want to lose. But you have this chance to make it back up again, so you're not totally demoralized after it happens.
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