134. Richard Rumelt on what separates good strategy from bad
Inside the Strategy Room
Is There a Difference Between Good and Bad Strategy?
The trends over the past 30 to 40 years have been in the direction of bad strategy. For many companies, strategy has become not quite a marketing tool, but a way of presenting to the board and to the investing public their ambitions. Strategy is how you're overcoming the obstacles and barriers that stand between where you are and achieving something.
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