dydx has taken the opposite approach which is start with the goal of being one of the biggest crypto exchanges in 3-5 years and have filled in the tech to support that goal. It's just hard to find a product use case that is differentiated that is 10x better in some way from what has come before, he says. "We feel like our main expertise is in building really top class products at dydx" He adds: "The only thing we care about is the actual benefits to our end users on a lot of different axes."

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