
Media and the Quest for Identity with Andrew McLuhan and Henry Jenkins #2
The Future of You
The Decentralizing Effect of Media
This chapter explores how media has a decentralizing effect on communities, allowing for the formation of diverse groups and fandoms. It discusses the impact of technology on social life and the re-centralization and reconfiguration of fragmented social life. The chapter also examines the role of the internet in amplifying identity play and enabling individuals to belong to multiple groups.
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