I think we want to feel like a very inclusive brand and in many many ways we are. I would say Nike is the most inclusive brand in terms of everyone wears it all over the world but then they did the Virgil collab which was the hardest thing in the world to ever get. It's an exciting role in our brand in 2018 you retweeted Naval who said become the best in the world at what you do keep reiterating or keep refining. that's interesting because what you've achieved is like almost an exclusive thing that's inclusiveDo you feel that as well? "It feels as if it's  aspirational brand but something that everyone can associate with"

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