The Gray Area with Sean Illing cover image

Why we can't give up on persuasion

The Gray Area with Sean Illing

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Engaging Through Deep Canvassing: A Path to Persuasion

This chapter explores deep canvassing as an effective grassroots persuasion technique that prioritizes face-to-face engagement. It highlights its roots in the LGBT movement in Los Angeles and demonstrates how personal conversations can transform perceptions and reduce prejudice.

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