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EP8 This Week in Digital Marketing (w/ Gael Breton): Newsletter growth, VPN affiliates, ChatGPT use cases and examples

This Week in Digital Marketing

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How to Optimize Your Ads for a Niche Business?

I like sending people to something for sale right after the opt-in. I just set the vibe that you sell shit, you know? With a new subscriber, it's like, yeah, I give you a lot of value. So they opt-in for a lead magnet, then they get sold something. Usually at the end of the lead magnet, so I like the idea of theopt-in page. Then thank you page, shows you the video right away,. At the end of your video, after you've delivered value, end of the video is like, hey, here's a discount, or here's something like that. And so you're kind of like right in

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