Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Marketecture: Get Smart. Fast.
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Intro
This chapter examines the current advertising landscape and the reduced forecasts for 2025 driven by macroeconomic conditions. The speakers explore the impacts of political factors on advertising strategies, with a particular emphasis on pharmaceutical ads and personal insights into future challenges.
Transcript
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