
Investing with Permira’s Tara Alhadeff
Exchanges
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What Was the Best Time to Join Primera?
i love your glasses half full attitude about the work ethic and learning taking the positive out of those experiences, because i know they can be challenging. You join primera in two thousand eight when the firm and the private equity industry more broadly were under tremendous pressure. But primera adapted and thrived coming out of that difficult patch. So what was it like to start your career during that time? Yes, it's a really big and important question. Now with the benefit of hindsight, i think it was a great time to join the dustry.
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