The Art of Product cover image

16: Going Viral and Customer Driven Products

The Art of Product

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The Importance of Emotional Response in Creative Activities

"I just had this experience in so many creative endeavors where you cannot read enough to come close to what you learn by doing a thing," he says. "You can prime your brain and like put some concepts in it, but you need that first experience." If there's no controversy, you probably haven't said something important right? Right. I think so too. Like I think you want a little bit of an emotional response sometimes. Yep. So it could be born out of people like feeling like they don't have time to work on side projects. You know? Exactly. Totally.

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