EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer cover image

599 | Relevant and Significant Schema w/ Daniel K. Cheung

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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The Cost of Schema Markup

There's not much information about structured data apart from the tactical wins of how to get rich results. And it's hard to get buy-in to go, let's roll out structured data across the site. The decision maker is like, okay, how much is it going to cost? How long will it take and what is the uplift? It could be useful for sites that are brand new. I mean, anything is useful for a brand new website.

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