iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
00:00
Apple's iOS 17 Link Tracking Protection
Apple announced link tracking protection, roughly speaking, sometime this fall right before Black Friday. So if you're getting this email from Nike or attentive in a message, then that click ID equals ABC123. And theory will no longer be there. It'll be stripped by Apple, except for this campaign ID. I think it's going to come to all devices.
Transcript
Play full episode
