Why That Worked  – Presented by StoryBrand.ai cover image

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Why That Worked – Presented by StoryBrand.ai

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Seizing the Moment: Effective Marketing in Sports

This chapter explores how brands can capitalize on real-time events, particularly in the NBA, to enhance their marketing strategies. It contrasts successful and unsuccessful ad responses, emphasizing the need for creativity and cultural relevance to connect authentically with audiences.

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