Not having control over the rendering means every object that is rendered in augmented reality, everything that is supposed to be floating in the middle of your room or sitting on your coffee table will be rendered in a consistent way. If you controlled that rendering yourself, app developers could do whatever they wanted with the rendering and the texture mapping and the shading and the shadowing. And that would lead to a more of a hodgepodge inconsistent experience - even not in any kind of malicious way. This kind of environment is very sensitive and needs to be controlled a lot.

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