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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

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The Importance of Monetizing an Audience

I think it's a misconception that creators can't make money. But as in, is there lots that are really bad at it though? Because they've got a massive following, but they just don't know how to monetize an audience. Yes. It doesn't mean that they can't. That it's not the right way for sure. They can do a lot of people in our world probably thinks the harder bit, which generate a lot of awareness. But I can't do the bit that we found a little bit easier, which is like generate the money,. You're right. Do you think I'm already going deep? We're going to go into your background a second.

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