Marketing Analytics - What Are the Metrics Leading?

The most important and critical thing for people to understand when you got on this path is that the idea of straight line, perfect attribution is over. So if werla can't qualified pipe line an revenue and we're aligned on this one, hoistic funnel coming trough the web site, which i recommend for every company. Only te leading metrics that we see, that we measure tightly are direct traffic and demo page views,. And you should not be running paid traffic directly to that page.