Apple is going to overcome what would be very understandable developer reticence to implement this. Why? Because apple has a monopoly on the distribution of apple on io s, and they are making do with it. And why can they do that? Because they have apreview. An apreview decides what is in the store and what is not in the store. You can't bury it. It has to be the number one feature. But if you're anything broader, it's going to require a fair bit of work to implement. I hadn't considered that perspective and the overhead that's required. Think that's important to consider.
Ben and James discuss WWDC keynote and why it was so important for Apple to move past the iPhone.
Links
- Ben Thompson: Apple’s Audacity — Stratechery
- Ben Thompson: Apple’s Middle Age — Stratechery
- Letter from Tim Cook to Apple investors — Apple
- Ben Thompson: Strategy Credit — Stratechery
- Updates to the App Store Guidelines — Apple
- Ben Thompson: Antitrust, the App Store, and Apple — Stratechery
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