Resilience of Mobile Gaming and Strategic Acquisitions

This chapter explores the resilience of traditional mobile games, focusing on Playtica's significant acquisition of Superplay and its implications for growth in the gaming industry. It examines the rise of hybrid games like Monopoly Go and Dice Streams, discussing their innovative mechanics and user acquisition strategies. Additionally, the chapter highlights the evolving landscape of casual gaming and the potential for traditional IPs to thrive within the social casino genre.