Barry Ritalts: Can anything more be done to save these wild rhinos? Jonathan Franklin: There's been a ban on rhino horn for decades and all we've seen is the rhino populations get crushed. He says legalizing the trade in rhino horns could be one answer but it's complicated. We'll be back tomorrow with another Big Take about doing business in Europe.
For years, park rangers in South Africa have tried to stop poachers who kill rhinos for their valuable horns. But it’s impossible to keep up–and rhinoceros populations have continued to fall. Bloomberg Businessweek contributor Jonathan Franklin reports that now, the rangers are taking a creative new approach to outmaneuver the poachers—and protect the animals.
Read more: A Rhino Is Worth More Dead Than Alive
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