The Problem With Small-Time Cowboys

Small-time cowboys are the ones that can compete with really, really low pricing. You're not going to get crap from a few hundred dollars - it's just not feasible. Because big companies and people are not homogenous, the one size fits all does not work. But how do we get our clients to not choose the cheaper alternative? It looks the same on paper. Yeah. And so it's still my job to argue and put my point across and tell the client what I think is best but in the end, they have the money and they decide.