Incentivize Sales Excellence

In this week’s SlatorPod, we are joined by Gráinne Maycock, to discuss her role as Chief Revenue Officer at Super Agency Acolad.

Gráinne begins with her journey studying translation and interpreting to working in various sales and account management roles, before the LSP she worked for was acquired by Acolad. She then talks about how her role as Chief Revenue Officer goes beyond sales, specifically collaborating with marketing, solutions, support, and operations to improve customer experience and growth.

Gráinne highlights the importance of creating a sense of team through a common vision, communication, shared tech stack, and Acolad’s sales playbook. She discusses the Super Agency’s approach to managing clashing sales territories and verticals.

When it comes to incentivizing top performing salespeople, Gráinne shares why they use best-in-breed compensation and best practices from parallel industries.

She believes that the language industry will evolve to embrace technologies like ChatGPT and large language models if they’re clever. The pod rounds off with Gráinne’s initiatives for the next year as she continues to evolve the solutions playbook, solidify and expand talent, and support salespeople with their sales academy.