Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

562: What drives Amazon's success? (with Bill Carr)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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How to Create a Meaningful Customer Experience

Kindle was founded in 2004, but the company didn't launch until 2005. It's been working on ebooks for a long time and had to figure out how it would work with other devices. Amazon is now selling more than 100 million Kindle books each year.

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