When You're Going to Do Anything, Okay? Okay?

When you're writing a sales letter, doing some kind of a blog post email, there's certain, it just starts burning up that time, energy and effort. And typically with this stuff, it's the first draft. Most people is the majority of their battery is expended on that first draft. Then there's like a little half a line left here to do the, what are you doing, dude? Put it on a sock.