Introduction

In this session, Mel Abraham shares with you his framework for evaluating ideas and the questions you need to ask to make sure it is the right idea, for you, at the right time for your customers.  

 In this session, we talk about the second stage of the Think Up phase which happens to be one of the three phases of business life. The stage is Ideation and today we deal with creating ideas that resonate with the marketplace. We also learn a way to evaluate an idea with the help of a series of questions or checklist.