Beyond The Prompt - How to use AI in your company cover image

How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos

Beyond The Prompt - How to use AI in your company

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The Intersection of Brand Passion and Creative Expertise

This chapter delves into the vital connection between creativity and experience in crafting impactful advertisements, using a notable Volvo ad as a case study. It emphasizes how passion for a brand and choosing a dedicated apprentice can lead to outstanding creative outcomes beyond mere technical abilities.

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