The Art of the Pre-Sale, Kickstarter in 2019 and More
eComFuel Podcast
00:00
How Kickstarter Has Evolved My Business
Sally Kohn: My business long predates Kickstarter. It's not that Kickstarter made my business, it was more like something that we bolted on to a pretty strong wholesale business. I think through the really unexpected success or level of success on Kickstarter that we had with Bernie. And what I realized when Kickstarter is that there are these sort of strong cultural niches that can make a product blow up.
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