Big moves for Big Data, Lee Corso’s farewell and The CW’s Brad Schwartz
The Sports Media Podcast
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The Significance of College Basketball in Media Rights Dynamics
This chapter explores the changing dynamics of college basketball in the Pac-12 and Mountain West conferences, emphasizing the media rights significance compared to football. It also highlights recent successes of Gonzaga and San Diego State, along with the CW network's growing interest in college sports.
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