I'm hoping this is a career ending injury for the good folks in meta. I personally believe it's anthropological. People won't put anything on their face that doesn't raise their cheekbones or make them look younger. We're only going to put things on our face to make us more attractive to potential mates and these things basically say don't have sex with me. The difference is it'll be a $2 or $3 billion right off. It'll barely be a speed bump for Apple and for meta, it'll destroy 70 or 80% of their equity value.