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How One Small Word Can Transform Our Motivation, Success And Relationships | Jonah Berger

Behavioral Grooves Podcast

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How to Achieve Your Goals in 13 Weeks

The choice of you, the words that you use in your written communication, in your spoken communication, make a difference in how people respond to them. This idea of concrete versus abstract, I think, is really powerful and it's one of the big things that I want to take away from our conversation. The idea of buying my brain shift journal, you want to be concrete in how I talk aboutThat will increase people's likelihood that they're going to want to buy this fantastic 96 page daily journal for 13 weeks.

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