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Lean Start Up
The lean start up methodology, if you're familiar withrat, basically a, eric reese wrote this book about how to market consumer products. Rigt: The number one piece of advice was basically that before you actually build anything, test the concept. And we weren't allowed to do that because, as a broker dealer, you can't actually market investing services without having the appropriate licensest. So the lean start up thing didn't work for us.