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Shifts in SEO: The AI Influence
This chapter examines the impacts of recent advancements in digital marketing, particularly the rise of DeepSeek AI and its implications for SEO dynamics. It highlights the decline of major brands like HubSpot and Forbes as they struggle with organic traffic and content relevance, attributing these challenges to changes in Google’s ranking algorithms. The discussion underscores the necessity for content creators to prioritize quality and niche focus in a landscape increasingly influenced by AI and evolving search engine standards.