2min chapter

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Anders Byriel on Redefining the Idea of “Company Culture”

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CHAPTER

Castelloni's Revolutionary Textiles

When I took over the leadership, we were extremely experimental. So he believed it was actually our core idea then to do experimental textiles. We had wild colors, there are have Simmons logo now for the half Simmons collection. It's actually from 68, which is very like, it's a comic drawing and so on. Also my own childhood, I grew up, my mother was working with fashion was a fashion tailor. And my father working for vanapentin and he was building the shows. In many ways, I'm actually a vanapentin kit because my father, they were both engaged and my father should give my mother lift.

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