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117 - The Lost Art of Marketing | Andrea Kayal

GTM Live

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Is There a Balance Between Strategy and Execution?

When i joined there were four of us. This was 18 months ago. Think we'll be almost 20 marketers. We still have a little bit of trouble getting our dingit channels predectable. But, but, geting back toyouroriginal question it, we kept adding humans when we kept figuring out like baris pockets of opportunity. Every every month we have money allocated to testing new lanes. That's how we know what we want in for the next month.

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