The Hidden Place Your Business Is Losing TONS Of Money
The Andrew Faris Podcast
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How to Optimize for Bottom Line Profit
Almost everybody sets a target in D2C, in e-commerce, in their ad accounts by finding some kind of target typically based on a profitability threshold. The whole idea is that at some point in your business, it is no longer a good use of money to spend money to acquire a customer. As soon as that customer becomes a cost center and not a profit center, that is what they are. They're not detracting from the profits in your business.
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