4min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

An AI Content Buffet with a Side of Search (361)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Super Bowl Ads

I can't stand it when the refs become so part of the game that it actually alters what happens during the game. H&R Block is basically using any Super Bowl time they have to basically promote the fact that they're going to have these events. There's a lot more in terms of integration between ads and content campaigns this year than there has been in past years.

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