
Derrick Scarpaci & Katherine Williams on the Human Element of Brand Building
The Founder & The Force Multiplier
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Brand Voice
If you do not continue to develop your brand and hone who you are, keep that relationship in your audience's mind after they've bought your first product they're not gonna come back yeah actually sorry go ahead. I think we hear this the whole concept of brand voice a lot but what does that mean exactly is it just okay I got it? "I was literally about to give an example oh good so um you have to think about somebody that truly makes you happy right"
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