3min chapter

This Week in Intelligent Investing cover image

On Being an Emerging Manager: Experiences, Lessons Learned, Success Factors

This Week in Intelligent Investing

CHAPTER

How to Attract New Investors

Elliot: It also depends on the type of investor you're going after. You have to maintain a certain distance and mystique and not come across as desperate for their capital, John says. There is definitely somewhat of a game that goes on or a dance maybe better word between the emerging manager and an institution where they're looking at tons of emerging managers but only investing with very few so how do you kind of do that dance? Elliot: A lot of things where emerging managers get taken advantage of because a lot of them are just in need of capital John: Be really cognizant of who you're dealing with and adjust your approach based on that.

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