The Rise of Cool Hunting and Cool Hunters

I love the cool hunting story because it's connected to things that I remember as an undergrad reading and movies I remember seeing. Cool hunter cool hunting was basically a moment that happened in the late 90s and the early 2000s where companies started to be very interested in young people. So they start to get really interested in this new huge teenage demographic and what they're doing and how they're thinking. It's very grassroots and it's very kind of interested in new tech. They're using portable video cameras and stuff like that and going to raves. Yeah, yeah, yeah. It's kind of amazing.